Social media is getting more and more diverse. We asked ourselves: Which social media channel mix works best for social goals?
About two years ago, we examined how and why social content works on social networks. In our new study, we examine more than 50 social organizations — on 10 channels. In these channels, we ran a test campaigns to see which channels bring the best results for social causes. And: we developed a web tool for everybody to find out which channels are the most suitable for your social goals!
For executive summaries of our first and second study, sign up here. But to be honest, the downloads are in German. If you are interested in an English version, let us know by mail!
And we are grateful to the 100+ organisations who joined the launch of our study.
Let's make Social Social!