Folding change


Slavery is a global issue, and it's profitable. Today more than ever, Humans are being sold to work for other humans — for as much as 80 Euros.

80 Euro notes tell the stories of Godson from Ghana, Anna from Romania and Cassie from the Philippines, who were all freed from slavery through IJM.

Today, 40 Million people live in slavery worldwide. IJM strengthens local legal systems, facilitates rescue missions and takes care of those liberated. Every year for "European day against human trafficking", our concept helps to raise awareness and support for the fight for freedom.

The campaign caused attention in over 20 cities across Germany …
… on TV …
… and in Social Media

Client: IJM Germany / Year: since 2020
Creative Direction: Jon Hoekstra / Strategy: Eva Müller
Project Management: Nora Kaiser / Art Direction: Mattea Bug
Photography: Jakob Göbel