Action day 2020

80€ – A person's worth?

A slave costs € 80 today.

A fictional 80 banknote tells the story of Godson from Ghana, Anna from Romania and Cassie from the Philippines. They were all freed from slavery by the IJM.

October 18th is the "European Day against human trafficking"

The campaign caused a attention in 19 cities across Germany.
…also in Social Media
Make them see it!

Client: IJM Deutschland / Year: 2020
Strategy: Eva Müller / Creative Direction: Jon Hoekstra
Project Management: Nora Kaiser / Art Direction: Mattea Bug
Photography: Jakob Göbel